Obviously we want to get some idea of a blog’s influence or “reach.” But really that would take complex sociological surveys and would produce only vague results. So, inevitably, the blog rank must be defined by the methodology used. So it’s no surprise that Tumeke’s and Halfdome’s surveys do produce different rankings for most blogs. Especially when we get below the top 20.
One can resort to the rankings provided by sites like Alexa and Technorati– but then all the available rankings have there own quirks which can radically influence individual results. Applying them to New Zealand blogs also requires a bit of work so one may as well include more information.
So my solution is to diminish the “quirk effect” of individual methods by using several and aggregating these to produce a final rating. I have used two web activity rates (Alexa and Technorati), four measures of linking (Alexa, Technorati, Google links from blogs and Google links from the web) and two “subscription” numbers (Technorati Authority and Google Reader subscriptions).
The resulting New Zealand Blog Popularity List is available as a pdf download. I have summarised the results for the top 60 in the table below and compared these with the most recent ratings from Tumeke and Tumeke .