Bus adverts and the 2011 NZ census

What is it with these atheists?

I go out of town for a few days and they launch their NZ bus adverts campaign.  When I get back I find that I almost miss my own chance to make a donation! Because they are going to cap it off after reaching $20,000!

Its obviously hit a spot because their original target of $10,000 was reached in less than 48 hrs (see $10,000 and growing fast).

But isn’t it strange that an appeal like this should be capped? Haven’t heard of any religious organisation doing this. They always have their hand out. Their “targets” seem to have no limit.

Anyway, good on the people who launched this campaign. They have decided to use the inoffensive slogan “There’s probably no God. Now stop worrying and enjoy your life.” The same as used in the successful UK campaign. The organisers say “This campaign is about challenging people to think critically about their beliefs, and especially to think critically about how much control they give over their lives to a supernatural being for which there is no evidence.”

The launch seems to have got a fair bit of media coverage. And most commenters on  blogs, etc., seem positive. There are of course a number who, for their own religious reason, attempt to damn it or label it as a waste of money, ineffective, or pointless. One of the funniest I saw was from blogger Macdoctor (see Zealots) who spent some time denouncing the campaign and then appealed to Christians to ignore it!

One can easily overestimate the effectiveness of these sorts of campaigns in changing the long held beliefs of people. But I think this misses the point. Many welcome these adverts because it shows the public face of non-theistic beliefs. It establishes the fact that we are there, we are normal people – no worse and (possibly) no better than others and should be accepted as normal members of society.

However, here’s one tangible result that we might see. Just imagine if more and more people come to think that it’s OK not to declare a religion. All those times people put C of E, Presbyterian, etc., on official forms because they somehow thought that “should” have a religion. They had seen having a religion as nothing to do with belief, but to do with family  or culture. And necessary for respectability.

So what will these people do when the next census comes around? Will they answer the “religion” question more honestly this time?

Already the number people claiming a Christian religion was down to 49.5% in the last, 2006, census (after correction for double dipping – see Is New Zealand a Christian nation?). Could that number really plummet in 2011?

See also:
Battle of the bgus ads
Givealittle – NZ Atheist Bus Campaign.
NZ Atheist Bus Campaign
“Is there a god” NZ poll


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9 responses to “Bus adverts and the 2011 NZ census

  1. Not too fussed about this myself. The UK & US campaigns were in response to religious advertising. Conversely here we may see more religious advertising in response to the bus campaign. I think apathy and ignoring religion has helped increase atheism here in NZ. That and point-and-laugh at Destiny.


  2. I think this is a great campaign. I wrote a blog post about what I think the campaign means for non-believers:


  3. But isn’t it strange that an appeal like this should be capped? Haven’t heard of any religious organisation doing this. They always have their hand out. Their “targets” seem to have no limit.

    Gods are like that. All knowing, all powerful…but they just can’t handle money!


  4. Actually, Ken, I wasn’t denouncing it, merely pointing out how funny it was. I do not find it remotely offensive and was encouraging my readers to do the same.

    But nice of you to read the post anyway. 🙂


  5. I find it amusing that some of these religious apologists declare that they are OK with these ads, and then say they should be ignored or used as an opportunity! Whereas, most people will of course say live and let live and give the ads only passing notice.

    These apologists are so keen to “use the ads as an opportunity” they are shooting their bolt and producing screeds of arguments – months before any ads will appear.

    What would a psychoanalyst say about that sort of behavior?


  6. Pingback: NZ Atheist Bus Campaign reaches fund raising target in under a week « Open Parachute

  7. Dunkin Donut


  8. Pingback: New Zealand has bigots too « Open Parachute

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