Tag Archives: Facebook

Science and social media in new Zealand

How is New Zealand science dealing with social media?

Screen-Shot-2015-06-05-at-2.04.57-pmThe latest report* from NZ’s Science Media Centre answers that question (see Social Media Snapshot – how are our research institutions using Twitter, Facebook etc.).

It concludes that “science and social media make comfortable bedfellows” because:

“Most research institutions have some form of social media presence and several have amassed tens of thousands of followers, helping them to stay engaged with a broad audience who “share”, “like” and “favourite” their content.”

That is good news, on the whole, but it does tend to be a “cup half full” interpretation because it doesn’t analyse why some of the scientific institutions are failing when it comes to social media. It’s great that 91% of the country’s 45 major research organisations engaged in scientific research have an official social media presence. But what about those 9% which don’t?

Which institutions are the slow uptakers?

First the good news:

“The University of Auckland, GeoNet and Te Papa have the most followers for Facebook, Twitter and YouTube respectively.”

But apart of Auckland University, Auckland Museum, Te Papa and Geonet the main users of social media appear to be the universities. Although smaller sections of the research community – including university faculties, departments and research labs and collaborations – have been slower to adopt social media. Facebook appears to be their preferred platform.

What sticks out like a sore thumb to me is the absence of the larger Crown Research Institutes. My old institute, AgResearch, certainly wasn’t among the front-runners in this report – despite the fact that it is the largest Crown Research Institute and involved in research vital to this country’s main industries. However, on checking I found that AgResearch does have a Facebook and Twitter presence. It’s just that the likes (Facebook) and followers (Twitter) are very low compared with the front-runners. For example, its about 1100 Facebook likes compares with University of Waikato’s 35,000!

At least it is something, I suppose. From my memories of the conservatism of the heads of communication departments in my day I was half afraid they were shunning social media altogether. Mind you, with this low performance I can’t help feeling their approach to social media is possible only luke-warm.

If this is the case, I suspect it could be a common problem with Crown Research Institutes which tend to be bureaucratic and unwilling to allow uncontrolled or unsupervised contact of staff members with the public. I guess that is a human organisation problem but it is a pity because these institutes do have large “client” or “customer” groups which already use social media and would willingly connect via such media. Probably more so than through the limited industry meetings, conferences and field days – and centrally managed press releases.

This is not a suggestion that these institutes turn away from their tried and true communication methods – far from it. Just a suggestion that supplementation via social media can enhance and widen such communication.

*Download the report here.

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Anonymous comments on social media



Something I picked up on the internet.

Yes, I know – some people have legitimate and understandable reasons for being anonymous when they comment on social media. Concern for jobs and protection for family and self.

I can appreciate that and have no issue with those people.

But there is just such a lot of rubbish spouted by anonymous commenters on social media. I can only conclude the reason for anonymity of these hostile and drive-by commenters is that they are at least subconsciously aware of the rubbish they are promoting so do not want their name associated with it.

Whatever their reason, anonymity seems to bring out the worst in these people. and they waste a lot of time for others who attempt to debate them.

How can scientists use social media?

This video will mainly interest scientists who are interested in social media and its use in networking (blogging, Facebook, Twitter, etc). Scientist took a while to accept this new media, and many are still suspicious or reluctant to use it. But at least the media is being discussed and considered these days.

This is a Google Hangout video of a discussion by 5 US scientists. it brought home to me that different people use these media for different purposes and in different ways. As a retired scientist my use could be very different to the way a working scientist uses it. And scientists involve in policy issues, or science communication, will use it differently to those involved in teaching and/or research.

Credit: UCS Science Network: Tip of the Week | Union of Concerned Scientists.

Black cat in a dark room – and the role of science

photo 5
There are some  really excellent quotes on social media – Facebook and Twitter.
The one above really appeals to me. Sure the classifications are broad, and it would be interesting to break each one down. But the main message is certainly one I agree with.

It does summarise the problem very well. But I am sure someone will disagree?

Blogging for New Zealand

Picked up the press release last night. Seems to be for a good cause – the recovery of New Zealand and the Christchurch region after the tragic earthquake of February 22.

Specifically this is aimed at the tourist industry and independent travelers. The aim is saturation blogging on March 20, 21 and 22 promoting New Zealand as a travel destination. The web site describes the promotion as :

Blog4NZ is a grassroots blogging and social media effort to support New Zealand travel in the wake of the Canterbury earthquake.

It is a worldwide blogging event happening on March 21-23, 2011 and you can be a part of it.”

If you are interested, want to contribute a blog post or publicise the event contact details are at:

Calling all travel bloggers to join Blog4NZ.

The face book page is: Blog4NZ – Blog for New Zealand on Facebook.

And you can follow on twitter using the tag # blog4nz

The world is in shock that one of the premium travel destinations in the world could suffer such a natural disaster as happened two weeks ago in Christchurch. And while all our thoughts go out to those people who have lost loved ones, lost homes and businesses, travel bloggers around the world are uniting to tell the world New Zealand is a great place to travel and there is no better time than now.

March 21, 22, and 23 has been set aside by travel bloggers throughout the world as 72 hours of content generation about travelling to New Zealand. #Blog4NZ is the brain-child of New Zealand travel bloggers Jim McIntosh and John Reese. John himself living in Christchurch. “We want a total black-out of travel content across the world, we want Twitter dominated by Tweets about travelling to New Zealand, we hope that all travel bloggers rally behind this cause and publish as many articles as possible throughout this period about travelling to New Zealand” said event organiser Craig Martin of Indie Travel Media.

“New Zealand is one of the world’s greatest travel destinations and has been a great source for many travel bloggers and travel entrepreneurs. For many northern hemisphere countries it is the furthest most spot they can travel. It has been the place where so much innovation has come with regard to travel – the home of Bungy, the birth place of hop-on hop-off backpacker travel, NZ led the way in independent hostels throughout the eighties and nineties. It is also a country where tourism is the number one contributor to GDP, where the Minister of Tourism is the PM – that is how important tourism is. This is the travel community saying hey go to NZ – if there is one place that should be on your travel list this year it is NZ” said Dan Roberts of Travel Generation. “This is something that as the travel community we can do to support not only all the businesses in Christchurch but everyone in New Zealand.”

via Press Release: Calling All Travel Bloggers – #Blog4NZ | Blog4NZ – Bloggers Resources.

See also:
Travel Blogging Community Rallies for New Zealand
A Great Project to be Involved – blog4NZ